CNBC International TV
09 Jun 2026, 08:43 UTC · 1h ago
Apple faces near-term set back with Siri AI features unavailable in EU and China
CNBC International TV
09 Jun 2026, 08:43 UTC · 1h ago
Story key points
2 claims · impact-rated
Up to 40% of Apple's sales could be impacted by the unavailability of Siri AI in the European and Chinese markets. — A potential revenue risk affecting nearly half of global sales due to regional regulatory or rollout barriers is a significant fundamental headwind.
-0.80Analyst Tom Forte views Apple's slow entry into the AI market as not being detrimental to the company. — This suggests the market may have already priced in the delay or that the company's ecosystem provides a buffer against late entry.
+0.20Ticker attribution
Model heads
The analyst highlights potential risks where 40% of sales could be affected by the unavailability of Siri AI in China and Europe.
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